INSIGHT
Fans love playful, unexpected ways to interact with iconic brands, especially when beloved characters become part of everyday style.
IDEA
Bring McDonaldland to life by transforming the brand’s characters into collectible, wearable Crocs that let fans step into the world of McDonald’s.
STEP INTO MCDONALDLAND
A McDonald’s x Crocs collab was our golden opportunity to help fans step into the kooky, colorful world of McDonaldland- and these iconic McD’s - characters were a perfect fit for the job!
To make getting these McD’s crocs as much fun as wearing them, we launched them internationally with a McDonald’s Croc-Thru experience.
