INSIGHT
One in eight Americans have worked at McDonald’s, meaning there’s a vast community of people whose lives were shaped beyond the drive‑thru.
IDEA
Celebrate the “1 in 8” community by turning the job‑at‐McDonald’s into a badge of honor and shared story.
I designed the main 1 in 8 logo that lives across all platforms and supported the creation of key visuals.
THE CREW JACKET
