McDonald’s CultureLab

McDonald’s gets lots of love across social media every day, which means lots of opportunities to make super-fans smile. 

Here are some of our favorite wins from McDonald’s daily reactive social. 

I art directed and designed reactive visuals for McDonald’s CultureLab, focusing on limited edition merch and packaging that brought fan culture and everyday moments with influencers to life.

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McDonald's 1in8

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McDonald's Static Sprite